Scottsdale, AZ · Paid search since 2014

Alex Cheifetz

Director of Paid Search · Performance Marketing Leader

I build Google Ads and Microsoft Advertising programs that train Smart Bidding on real business outcomes, not surface-level lead volume. 12+ years, $1M+ in monthly spend, and results for brands like Chase, Chewy, Virgin Voyages and Robinhood.

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Industry Verticals

A large portion of my career has been in Lead-Gen and Customer Acquisition, building the funnel from search query to qualified lead to closed sale.

Home ServicesNet profit growth through tested and optimized lead-gen forms for Home Solar, Pest Control, Windows, Roofing and Locksmith.
Financial Services & FintechFunded-account growth under strict CAC targets for Robinhood, Acorns, Chime and Chase.
Healthcare & Patient AcquisitionEfficient acquisition in a regulated space, including a 44% CAC reduction for Cardinal Health.
InsuranceQualified lead capture for Auto Insurance and Medicare through multi-step forms that screen for intent and eligibility.
Travel BookingsDoubled annual bookings for Virgin Voyages while cutting CPA 25%.

Brands I've driven growth for

ChaseChewyVirgin VoyagesCardinal HealthRobinhoodAcornsChimeSolarCity

Career highlights

Results I've delivered

Every number here came from the same habit: set up the account to measure what the business actually values, then let the bidding optimize toward it.

MQLs+200%Chase

Tied conversion tracking to downstream outcomes and trained Smart Bidding on high-value signals.

CAC−44%Cardinal Health

Modernized account architecture and expanded into Performance Max and Demand Gen.

Annual bookings2×Virgin Voyages

Doubled bookings while cutting CPA 25% through query mining and audience segmentation.

Annual revenue$10M+The Money Manual

Grew a publication from concept with 150–300% ROAS and 30%+ net margins.

Conversion rate+70%Personal finance accounts

Multivariate testing of ad copy, search hooks and custom landing pages.

Qualified leads20K+SolarCity

Local search and pay-per-call campaigns for clean energy homeowners.

Why hire me

How I beat the auction

I've worked through every major shift in search since 2014. That history tells me what to change, and just as important, what to leave alone.

Feed the algorithm the right data

I set up conversion actions that reflect real value: offline conversions, lead quality scoring and value-based bidding, so Google's AI learns from outcomes that matter.

Architecture before launch

I plan account structure up front. Clean architecture is how I cut CAC 44% at Cardinal Health and removed bloat to drop blended CPA 30% at Omnicom.

Lead gen, closed loop

I build the funnel from click to qualified lead to sale, then connect Google with the CRM so optimization runs on revenue, not form fills.

Know when not to optimize

Smart Bidding needs room to learn. Experience tells me when a dip is noise and when it's a real problem, so accounts aren't reset by over-tinkering.

Detail that compounds

Query audits, negative keyword expansion and QA checklists. I built AI workflows and scripts at Brado that saved 25% of manual time across the agency.

Plain English for executives

I translate auction dynamics into clear roadmaps for leadership, and I've built and mentored paid search teams of 3 to 5+.

I don't just manage ads. I build the conversion setup that teaches Smart Bidding what a good customer looks like.

Experience

12+ years in paid search

From selling local search at Yelp to directing enterprise programs at $1M+ in monthly spend.

Jul 2025 – Present

Paid Media Director

Brado

  • Lead strategist on enterprise accounts including Chase and Cardinal Health, managing $1M+ monthly across Google and Microsoft.
  • +200% MQLs for Chase by aligning conversion tracking with downstream business outcomes.
  • −44% CAC for Cardinal Health with modern account architecture plus Performance Max and Demand Gen.
  • Leading agency-wide AI adoption: automated query audits, negatives and reporting, saving 25% of manual time.
Sep 2022 – Jun 2025

Associate Director, Paid Search

Omnicom Media Group

  • Doubled annual bookings for Virgin Voyages while cutting CPA 25%.
  • Built ideal customer profiles for Chewy, scaling YouTube investment 300%+ at target efficiency.
  • Cut blended CPA 30% by eliminating campaign bloat across marquee accounts.
  • Managed and mentored a team of 3+ paid search buyers in Smart Bidding and query architecture.
Feb 2015 – Aug 2022New York, NY

Director of Paid Search & Media Buying

The Aragon Company

  • Scaled The Money Manual to $10M+ in annual revenue with 150–300% ROAS and 30%+ net margins.
  • Ran direct-response search for Robinhood, Acorns and Chime, driving funded accounts under strict CAC targets.
  • Lifted conversion rates 70% with A/B and multivariate testing frameworks.
  • Generated 20,000+ qualified homeowner leads for SolarCity through local and pay-per-call search.
  • Built a team of 5+ buyers, copywriters and developers; ran 50+ campaigns at $500K+ monthly.
Aug 2014 – Jan 2015New York, NY

Account Executive

Yelp

  • Managed a pipeline of 200+ local advertisers, teaching search intent and CPC models in consultative sales.
Sep 2013 – May 2014Glendale, AZ

Marketing & Technologies Officer

Alpine Pinnacle

  • Launched a 1,000+ product Shopify store with the CEO and ran the first Google AdWords and Facebook campaigns.

B.S. Business Marketing & Analytics, cum laude · W. P. Carey School of Business, Arizona State University

Toolkit

Skills and platforms

Platforms & campaigns

Google AdsMicrosoft AdvertisingSearch Ads 360Google Ads EditorPerformance MaxDemand GenYouTubePartner betas

Bidding & strategy

Smart Bidding (tCPA, tROAS)Value-based biddingFull-funnel lead genCAC optimizationIncrementality modelingBudget governance

Measurement

GA4Google Tag ManagerLooker StudioOffline conversion trackingAttribution modelingLead quality scoring

Testing & automation

Landing page CROA/B & multivariate testingAI workflow automationScriptsAuction insightsAutomated audits

Additional channels

Beyond search

Paid search is my core. I also have hands-on experience running social, programmatic and AI ad platforms, so search plans connect with the rest of the media mix.

Paid social

  • MetaFacebook and Instagram campaigns
  • LinkedInB2B audience targeting
  • TikTokShort-form video advertising
  • PinterestDiscovery and intent-based placements

Programmatic

  • PulsePointHealthcare-focused programmatic
  • StackAdaptProgrammatic display, native and video

AI advertising

  • ChatGPT AdsEarly hands-on work in conversational AI ads

Let's talk about your search program.

Open to paid search leadership roles and consulting. Send a note and I'll get back to you within one business day.

Get in touch

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